Video Draft

IDEA AND INSPIRATION

I decided to create a mock newscast and advertisement for my project. This style works for my topic as my topic is a future company that I would like to pursuit later in life. Having a good and funny advertisement is very crucial in today’s media climate. Also the mock newscast works because my company focuses on the future of news and strays away from the traditional news platform. Mocking this type of news gives my company more credit in the long run

DESIGN PROCESS

Some design principles that I used were the use of transition cards. I have always thought that transition cards can be used in a meaningful and funny way. One of the prime examples of this is the way spongebob square-pants uses transition title cards for humor. Transition cards also show changes in time and ideas which is important. I researched how to make good title cards and found that they have to be simple and easy to read in order to be effective. If there is too much going on on a title card then it can become confusing and there is not as much of an impact on the audience. I also used black and white to show that the old way of news was bland and old. I loved the movie the Artist and other silent movies in black and white and they show that there is darkness, loss of time, dullness, and many other things that black and white can symbolize. My design process started with my recording the two main video clips and writing scripts for both of them. I am in COM 300 so I know that I need a decent amount of writing for a 30 second clip so I wrote a little more than I needed for both. I then created the title cards and made sure they looked good and were funny. Then lastly I added transitions and the black and white effect to the first clip.

TECHNICAL DETAILS

I created all of the elements in my project besides the dubstep song used for my logo screen. I started by collecting all the raw details before I began even using premier. Once I had all the materials, I started from the beginning of my storyboard and went frame by frame through it. The techniques I used were cropping, video effects, video transitions, text tool, title tool, audio distortion to turn the gain down, and many other basic features of the software. I had some challenges when it came to making sure the transitions were good and lined up right. I went back and forth on whether deciding to use a straight cut or a fade or other transition as well. As for the software I had no real troubles at all. Some tips I would give is to make sure that you have all your materials organized and the story lined up. Premier can be a very difficult software if you don’t know what you want to do with the software.

Royalty free music I used:
https://www.bensound.com/royalty-free-music/track/dubstep