FINAL DRAFT LOGO

For this project I decided to create a logo that would represent my new media company called All Around NEW*s. The company aims to promote new media platforms through the internet such as podcasting, blogging, and streaming. I made a compass as a play on words of the “All Around” part of the title. The ‘*s’ is supposed to represent that this is a new media company and not just the classic form of news.

For my research I looked at other broadcasting companies such as CNN, FOX, and NBC. All of these companies have very simple logos with large text and little graphical design. This is because there logo is almost always displayed on a small scale on television so it has to be easily readable and identifiable. I tried to make my logo a very large text and the outline can be easily seen as a compass. The ‘all around’ text may be too small to see if scaled down but could ultimately be removed due to the compass outline anyway. In my final draft I changed my font to be in black and white as to not distract from my message with a myriad of colors and gradients.

For my design process I started off with the NEW*s text and then found fill and stroke that I liked. I tried to use a gradient for the text but you can’t use gradient in a stroke. Then I made the ‘all around’ text and found a good fill and stroke. Then I made two concentric circles around the text and used a yellow to gold gradient, trying to emulate a gold compass. Then I put in the north, south, east, and west letters and rotated them as they would appear on a real compass. The compass star was added to give a sense that it was a real compass as well as to fill empty space in the circle.

The feedback that I took to heart was changing colors, empty space, and fonts. I changed the background color to an orange-yellow so that the letters would pop more off the logo. For filling empty space I changed my spacing of the letters and North, South, East, and West letters. I also added a compass star to emphasize the compass aspect of my logo. For my fonts I changed a couple of them to look more clear. I also changed the size of the asterisk and S so that the S was more prominent and the asterisk was smaller.

For all the elements in my logo I used only illustrator tools. Such tools included, ellipse tool, polygon tool, text tool, rotation tool, gradient, and made swatches to try and find the right colors. In the beginning I had some problems with grouping and making sure that the colors were coordinated and looked good. Overall though the process went fairly smooth. I am very happy with how the final design turned out and I hope to use it for my company in the future!

Star source: https://svgsilh.com/image/311277.html